Tucker Collective

brand Identity

While working at Cobblestone Media Group, I helped lead the design development of Tucker Collective’s brand identity. Tucker Collective is a modern, co-working space that will be opening soon in the Midtown Memphis area. It will serve as an ideal location for working remotely, hosting clients, or conducting company-wide offsite meetings.

The original building that houses Tucker Collective was built in the 1920s. This led me to research logos and typefaces from that era so I could find distinguishing design characteristics. After my initial research, I decided to focus on creating a custom monogram. I began by sketching “TC” monograms before moving onto the computer. After various iterations, meetings with the client, and more sketching, the primary logo became an in-line monogram mark with all necessary information in Art Deco-inspired fonts. The overall look emulates a unique, simplified, and retro logo that responds well on different applications and platforms.