FedEx Brand Style Guide

Brand stewardship

While working at Oden, a B2B marketing agency, I was a part of the team tasked with creating a framework to protect and strengthen the FedEx brand.

The FedEx Brand Style Guide is the go-to reference for creating marketing and communications materials that accurately and consistently represent the FedEx brand. It helps stakeholders understand their crucial role in brand stewardship and provides instructions and best practices for designing, writing, and executing FedEx brand messaging across numerous touch points.

The final deliverable was a 58-page interactive PDF uploaded to the FedEx Brand Resource Center.